Director of Communications

Washington D.C. / New York City
Full-time

About Partnership for Education Advancement
The Partnership for Education Advancement (Ed Advancement), a not-for-profit organization, supports mission focused institutions in their work to expand access to higher education and to advance socioeconomic mobility for historically under-resourced students. Together with college and university partners, Ed Advancement develops sustainable approaches that augment student success outcomes and institutional performance.

Position Description
Reporting to the Chief of Staff, the Director of Communications oversees all communications for Ed Advancement. The Director will develop and implement a communications strategy to effectively convey the mission, programs, and impact to various stakeholders, including donors, partner institutions, and the broader field of higher education. The Director will lead our knowledge sharing agenda and the production of complementary elements (whitepapers, toolkits, playbooks, etc.) which serve as the foundation of our communication strategy. The execution of our program relies on the production and dissemination of formal knowledge to support our mission, the public good and to advance the case for continued philanthropic support of our partners and projects. The Director will establish and maintain the organization’s branding and style guide and support team members in delivering consistent messaging in alignment with our strategic goals and priorities. The Director will develop materials, electronic and print, that reflect the mission, vision, and brand and will manage the organization’s website and social media channels. In close collaboration with members of the executive leadership team, the Director will support Ed Advancement’s fundraising strategy, implementation of our knowledge center, and overall institutional engagement. This role requires a strategic thinker, an excellent communicator, and a team player who can collaborate across departments to achieve organizational goals.

Responsibilities
• Develop and implement a communications strategy that builds and maintains a positive organization brand.
• Ensure consistent and compelling branding across all communication materials, including websites, social media, print materials, and press releases. Protect and enhance the organization’s reputation through effective brand management.
• Create engaging and impactful content for various platforms, including website articles, blog posts, newsletters, social media updates, videos, and infographics. Collaborate with program staff to gather content and success stories.
• Oversee the organization’s social media presence, including content planning, posting, engagement, and analysis. Utilize social media platforms to foster engagement and promote the non-profit’s mission and events.
• Maintain and update the organization’s website with fresh content, ensuring it reflects the latest initiatives and developments. Optimize website content for search engine visibility and user experience.
• Collaborate with the fundraising team to create compelling campaigns and donor communication materials, including annual report. Help convey the impact of donations and recognize supporters.
• Monitor and analyze the performance of communication efforts using metrics and analytics tools. Use data insights to make informed decisions and continually improve communication strategies.
• Collaborate with executive leadership team to meet communications needs for partner college and university leaders, including developing presentations, briefing documents, one-pager program summaries, or other high-level documentation of the organization and its story.
• Manage media relations and policy advocacy, in partnership with consultative support; may include accompanying leadership on visits to amplify our message, including meetings with media and key policy advocates.
• Perform other related duties as assigned.

Qualifications
• Bachelor’s degree, required; preference for degree in communications, English, public relations, marketing, or a related field; advanced degree is a plus.
• Proven experience in non-profit communications, public relations, and/or marketing.
• Exceptional written and verbal communication skills.
• Proficiency in social media management and website content management systems.
• Strong project management skills, able to manage multiple tasks and deadlines.
• Understanding of branding and messaging strategies to enhance organizational identity.
• Knowledge of higher education and non-profit sector, including fundraising strategies.
• Passion for and commitment to Ed Advancement’s mission.
The Communications Director plays a critical role in amplifying the organization’s voice and driving positive change. As a creative and strategic communicator, you will be an integral part of Ed Advancement’s success in achieving its mission.
Competencies
• Commitment to Ed Advancement’s mission and advancing opportunities for historically excluded and under-resourced students.
• Ability to multitask under tight timelines and high pressure.
• Strong leadership skills with the ability to lead across the organization.
• Ability to coordinate efforts of various teams to present a coherent message.
• Excellent communication (written and oral) and interpersonal skills.
• Superior ability to write for external stakeholders.
• Ability to create high-quality deliverables for wide-scale use with accuracy and superior attention to detail

Working Conditions or Other Requirements
Position will involve confidential information and highly sensitive matters which must be handled with tact and discretion. Must securely manage all data and non-public information. Occasional weekend and evening hours and local and non-local travel may be required. Proximity to one of our offices (New York City and Washington, D.C) highly preferred.

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