ASU student retention jumps from 60% to 72% after tech-focused partnership

Alabama State University campus

October 3, 2026. By Williesha Morris, reporter, AL.com.

A partnership between one of Alabama’s largest historically Black universities and a technology-focused nonprofit is improving student outcomes.

After partnering with New York-based organization Ed Advancement over the course of five years, Alabama State University has seen retention rates rise from 60% to 72%.

“We’ve seen a significant change in our ability to move forward from manual processes to making sure that they are more transactional, integrated and proactive and student-centered,” Tanjula Petty, ASU’s vice-president for institutional effectiveness, strategic initiatives and transformation, told AL.com.

The solutions included incorporating customer relationship management software into the recruiting process and adding a 24/7 chatbot to online student services.

“They didn’t have a lot of capacity and bandwidth,” said Robin Minor, senior vice president of institutional partnerships and engagement at Ed Advancement, in an interview with AL.com. “So we were able to identify that if we make these changes, this would have the greatest impact.”