“Data, Dashboards, and Decision-Making: An Introduction to Unified Data for Institutional Insights” presents the value and opportunity of unified, cloud-based storage for higher education institutions looking to improve students’ experience, streamline business processes, and ready campuses to adopt emerging AI-powered technology solutions. Corralling and analyzing disparate data from the many departments serving students can support gains in persistence and graduation outcomes, while unifying siloed data from various systems into a single source facilitates efficient campus operations in support of student success. The report features case studies and a readiness checklist to help college and university leaders understand the conditions necessary for transitioning to a holistic data source.