Whitepaper: Scaling the Power of HBCU Connections: Advancing a CRM Network Solution

Black male student smiling in denim jacket

With foreword written by Dr. Quinton T. Ross, Jr. President of Alabama State University

Driven by a discovery process that engaged HBCU leaders from public and private HBCUs with diverse campus profiles and technology ecosystems, Ed Advancement identified and built a core CRM (customer relationship management system) solution to accomplish institutions’ goals, and Ed Advancement chose it as the platform to underpin a new initiative called HBCU Digital Transformation (HBCU Dx). The whitepaper examines the initiative and new model for supporting mission driven institutions with technology and deep support.

The whitepaper includes approaches and lessons from two different implementation support models, case studies from the six HBCUs, cost and value analysis, as well as considerations for future implementation and scaling efforts.


“What Ed Advancement offered was a dream come true — these were all things that aligned with my strategy.”
Dr. Manicia Finch, South Carolina State University